AI + automation
for your revenue
engine.
Calden connects your tools, enriches data through AI-powered waterfalls, and automates your entire pipeline — from prospecting to personalized outreach.
The platform
One system for your
entire sales pipeline.
Connect sources, clean records, enrich data, score leads, and automate outreach — all from a single platform.
Data sources
3 connected
HubSpot CRM
Apollo Export
Record resolution
AI-powered deduplication
Acme Incorporated Apollo
ACME Inc. CSV
Stripe, Inc HubSpot
Live enrichment
AI-powered from 30+ sources
Acme Inc
B2B SaaS · SF
Revenue
$18M
Employees
142
Tech stack
React, AWS, Stripe
Funding
Series B — $40M
AI lead scoring
Ranked by fit + intent
Active workflow
outreach-q1Enrichment Engine
AI-powered waterfall enrichment.
Not just a static database.
Calden orchestrates 30+ data providers through an intelligent waterfall pipeline. AI classifies each record, selects optimal sources, cross-validates results, and resolves conflicts — all in under a second.
Enrichment pipeline
6-stage AI waterfall — processing Acme Inc
Ingest
Raw record enters pipeline
Classify
AI determines entity type & industry
Source
Waterfall across 30+ live providers
Validate
Cross-reference & confidence scoring
Resolve
ProcessingMerge conflicts, pick highest confidence
Deliver
Enriched record pushed to CRM
Acme Inc
Enriched from 5 providers
Source waterfall
4 fields · 96%
Crunchbase
3 fields · 94%
BuiltWith
2 fields · 91%
SEC Filings
1 fields · 99%
Job Boards
2 fields · 87%
Revenue
$18M ARR
Employees
142
Tech stack
React, AWS, Stripe, Segment
Funding
Series B — $40M
Hiring velocity
+23 roles / 30d
Industry
B2B SaaS · DevTools
Waterfall routing
AI picks the best provider per field
Auto-refresh
Data re-enriched on schedule
Confidence scoring
Every field rated for accuracy
Conflict resolution
AI merges contradicting sources
Signal Intelligence
Know before your competitors.
Act before they can.
Calden continuously monitors your target accounts for buying signals — funding rounds, leadership changes, hiring surges, and tech adoption. AI surfaces what matters and triggers automated responses instantly.
Live signal feed
Buying signals detected across your ICP
Closed $40M Series B round
Posted 8 new sales roles this week
Added Segment to their stack
New VP Sales started last week
Employee count grew 32% in 90 days
Automated signal rules
AI triggers actions when signals match
When: Funding round detected
Then: Add to priority sequence
When: 3+ sales hires in 30 days
Then: Notify + auto-enrich
When: New VP/C-level in target role
Then: Generate intro email
When: Tech stack change matches ICP
Then: Score boost +20
Outreach
AI-orchestrated outreach.
Every channel. Every touchpoint.
Calden builds multi-channel sequences using live enrichment data. AI writes and personalizes every message, optimizes send times, and A/B tests automatically across email, LinkedIn, and calls.
Multi-channel sequence
AI orchestrates timing, channel & messaging
AI-personalized cold intro
Connection request + note
Follow-up with case study
AI-generated talk track
Breakup email
AI-generated message
Every touchpoint personalized with live data
Hi Sarah,
Noticed Acme just closed your Series B — congrats. With 14 new sales roles posted, figured this might be a good time to chat about how we help teams skip the manual data work.
We plug into HubSpot and automatically keep your pipeline enriched — so reps spend time selling, not researching.
Personalized with live signals
12
Sequences active
64%
Avg open rate
28%
Reply rate
34
Meetings booked
Revenue Intelligence
Your pipeline, decoded.
AI finds what you're missing.
Real-time pipeline analytics powered by enrichment data. AI surfaces actionable insights about deal velocity, ICP drift, and winning patterns so you can double down on what works.
Pipeline overview
AI-powered forecasting with live data
AI insights
Patterns detected across your pipeline
Pipeline velocity slowing
Average deal cycle increased 4 days this month. Consider re-engaging stale Stage 2 deals.
Top-performing sequence identified
"Series B Outreach" has 3.2x reply rate vs average. Recommend scaling to similar segments.
ICP drift detected
72% of closed deals are DevTools companies, but only 34% of prospecting matches this. AI suggests adjusting targeting.
Custom Automation
Build it your way.
Or let AI handle it.
Create custom workflows with our visual builder or TypeScript SDK. Plug in your own AI models, scoring logic, and automation rules — Calden runs them continuously on live data.
Trigger
New company matches ICP
Enrich
Pull revenue, stack, hiring
AI Score
Run custom scoring model
Branch
Score > 80?
Add to sequence
Priority outreach
Notify Slack
#hot-leads channel
import { Calden } from "calden"
// Custom AI scoring function
const scorer = Calden.ai.create({
model: "gpt-4o",
prompt: "Score this lead 0-100",
context: ["icp", "enrichment"]
})
await Calden.pipeline()
.find("AI companies, Berlin")
.enrich(["revenue", "stack"])
.score(scorer)
.filter(l => l.score > 80)
.outreach("series-b-intro")
// → 34 leads scored, sequenced, running
AI-native by design
Every pipeline step can use AI — from natural language prospecting queries to custom scoring models and auto-generated outreach. No separate AI add-on.
Runs continuously
Set it once. Calden re-runs your workflow on schedule with fresh data every time. Monitor performance and iterate without redeploying.
Visual or code
Drag-and-drop builder or TypeScript SDK — your choice
Custom AI models
Bring your own prompts and scoring logic
Scheduled runs
Set it once, runs continuously on fresh data
Webhooks & APIs
Trigger from any event, push results anywhere
Integrations
Fits into your stack.
No rip-and-replace.
Calden connects to your existing tools out of the box. Data flows both ways — enriched records sync back to your CRM, signals trigger your existing workflows.
HubSpot
CRM
Salesforce
CRM
Apollo
Prospecting
Network
Slack
Messaging
Segment
CDP
Zapier
Automation
Webhooks
Custom
Bi-directional sync
Changes in Calden reflect in your CRM and vice versa. No manual exports.
5-minute setup
OAuth connect and you're live. No engineering team required for any integration.
Custom webhooks
Push enriched data to any endpoint. Trigger workflows from any external event.
Ready to automate
your revenue engine?
Join the early access program. Connect your tools and let AI + automation handle enrichment, scoring, and outreach — in minutes, not months.
No credit card required. Set up in under 10 minutes.